Get to Know Us

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Organizational Structure:

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Morning Beat is a brand owned by Øyunn Iversen. But is also a community. The brand allows anyone who wishes to organize their own events to freely use the Morning Beat concept. Each organizer who utilizes the brand forms their own organization with their own financial system and organizational number. This allows organizers to operate as independent entities while benefiting from the established brand and shared values associated with sober dance and music experiences.

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Through this model, multiple actors across the country, and internationally, can use the Morning Beat brand to organize their own local events that align with the concept’s vision of inclusion, health, and community.

Morning Beat works with substance abuse prevention. Our main mission is to build open, safe communities where everyone can be themselves, live, grow, and develop—while also creating new, healthy, and supportive networks.

Morning Beat is politically and religiously independent. Our purpose is to promote positive habits among children and youth.

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Morning Beat offers a diverse range of activities within the following categories:

• Active Leisure
• Social Entrepreneurship & Sustainability
• Radical Inclusion & Diversity

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Our events are substance-free (this doesn’t mean we are strictly abstinent, but we want to offer a different kind of alternative).

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"The first time I went to a morning rave, I thought, wow. It’s just like stepping into a nightclub at half past midnight."

Morning Beat serves as an alternative to sweaty nightclubs and hangover-filled days. It’s a free playground where everyone—regardless of background or age—comes together to the sound of electronic music.

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Morning Beat hosts regular events in Oslo, Norway, and abroad.